Effectively leveraging nostalgia takes a level of awareness to understand not just what’s old, but what’s timeless. Since rebrands are at the top of our minds as we begin 2024, we are digging deeper on the topic and specifically focusing on reimagining legacy brands. What are the effective tactics to ensure that you draw inspiration from a classic without leaving it stuck in the past?

New years are the time for setting goals and transformations. We think a rebrand is one of many strategies that can be successful at solving some of your trickiest challenges in 2024 and beyond. Check out some reasons why a rebrand may be the right choice for you.

In a testament to its commitment to innovation and regional growth, BE NKY Growth Partnership recently received prestigious Pinnacle Awards for its outstanding achievements in marketing. The awards, which celebrate marketing excellence in the Greater Cincinnati region, were given BE NKY for its website redesign and the successful implementation of its comprehensive rebranding strategy.

The all-electric Endurance from Lordstown Motors was a finalist for North American Truck of the Year, narrowly losing to pickup stalwart Ford.

The Y’alls welcomed over 100,000 more fans to Thomas More Stadium than in the 2021 season, an increase of about 600 fans per game. Overall attendance improved by 39% for the 2022 season, rocketing them into the top half of Minor League Baseball. Concessions and merch played a huge part in their overall success, with sales projected to rise 40% over the previous season.

When news broke that the Queen City would play host to her first LPGA event in over 33 years, Truepoint knew it was the perfect opportunity to spread the word about their Women’s Wealth Counsel. While the competition battled it out for a $250,000+ payday, Truepoint’s advisors shared the WWC vision: to create a growing community of women empowered to achieve their personal and financial goals.

The Daily Beast chose to focus on the cultural assets that make Cincy the Cultural Crown of the Midwest. From five-star fare and art to cultural history at the National Underground Railroad Freedom Center and Isaac M. Wise Temple, William O’Connor trekked through the truly good stuff, and had plenty of wonderful things to say.

As part of her platform,Miss Kentucky 2022 and Covington School Teacher Hannah Edelen pitched a program called Read Ready Kentucky, a literacy effort encouraging young learners to take up books as an extension of the City of Covington’s Read Ready Covington project we helped name and design. At Miss America, Edelen will expand her pitch as Read Ready America.