Lordstown Motors Endurance a finalist for North American Truck of the Year

The EV Startup’s flagship vehicle, the Endurance, was bested only by the Ford F-150 Lightning.

Lordstown Motors’ first all-electric pickup truck, the Endurance, was a finalist for North American Truck of the Year. They were narrowly beaten for this prestigious award by none other than the Ford F-150 Lightning.

The Ford F-150 Lightning winning the 2023 North American Truck of the Year is a huge win for the electric vehicle market. The demand for electric trucks is skyrocketing and Lordstown is helping to lead the charge with their own innovative electric pickup truck. This award shows that the market is ready for change, and Lordstown will be a factor in delivering it.

We were fortunate and proud to help bring every aspect of the Lordstown brand to life, from positioning the company as “Electric that Powers the Working Spirit,” to coining the term “Voltage Valley” for the Mahoning Valley, to the “Work for it.” campaign they continue to run with brand ambassador and Pro Bowl QB Joe Burrow.

This is just another positive sign for Lordstown, as they continue to push to bring the Endurance to commercial production.

To learn more about Lordstown and the work we did with them, check out our case study here.