Truepoint and the Kroger Queen City Championship

The financial advisory firm lent their brand (and their energy) to the inaugural golf tournament.

When news broke that the Queen City would play host to her first LPGA event in over 33 years, Truepoint knew it was the perfect opportunity to spread the word about their Women’s Wealth Counsel. While the competition battled it out for a $250,000+ payday, Truepoint’s advisors shared the WWC vision: to create a growing community of women empowered to achieve their personal and financial goals.

With an event celebrating the power, grace, and ability of women right in our own backyard, what better opportunity to showcase the brand to greater Cincinnati?

Photo from Ally Ewing’s Instagram account: @a_mc10

In addition to their priceless advice, advisors handed out custom printed swag featuring the new Women’s Wealth Counsel brand. We drew inspiration from our previous visual identity work for Truepoint to create a logomark that represents optimism and ascent. Paired with a sophisticated yet approachable typeface, the brand system conveys the confidence and empowerment that women can hope to gain as members of the Women’s Wealth Counsel community.

The championship was ultimately won by Ally Ewing with a score of -22. Hey Ally, need some investment advice?

Learn more about Truepoint here, or learn more about the other brand we developed for them, Commas, at our case study!