Commas

More Financial Options for the EveryInvestor.

Commas was originally “RhineVest”: a local Cincinnati financial advisory that offered no account minimum financial services in the form of a subscription. They had a wonderful product and mission, but needed a name and brand that could set them up for scale.

We landed on a fun, approachable name in Commas: speaking to not only the punctuations that separate thousands, millions and billions, but also to making a list of goals, in order to convey that no matter your financial standing you deserved exceptional financial advice. We paired that name with a bright, welcoming brand that invited anyone who needed financial advice to seek it with Commas. For your college fund, for your honeymoon, for your retirement, Use Commas.