Workhorse

Changing the Way the World Delivers

Workhorse is a maker and manufacturer of all-electric last-mile delivery vans and drones. They came to BLDG with a logo mark and little else to build a brand off, so our task was to build and expand a system around their existing logo mark and tell a more optimistic, future-forward story,

Building the system off their existing logo, we utilized the angles and expanded the color palette to bring more energy and a tech mindset to their brand. The story is centered around Changing the Way the World Delivers, and Workhorse pushes the boundaries of last-mile technologies every day to ensure the future of delivery is smart, safe, and better for the planet.