Tire Discounters

Stupid-Good Car Service

  • Project Type:

    Brand Extension, Innovation, Naming, Campaign, Go-to-Market Strategy

    Industry:

    Automotive/Retail

 

Tire Discounters has always been a fun, but mostly audio-driven, brand: from their famous “Lemonade Stand” to the Phantom Tire Buyer, TD has been a favorite across radio waves for decades. They came to BLDG to help them visualize their strong audio equity, but also to help drive innovation at the company from top to bottom.

The result was an energetic brand, highlighted by some delightful onomatopoeia of extending their “i” to recreate their famous jingle. Beyond visual exploration, we helped push strategic thinking at TD, from Go-to-Market Strategies and CRM campaigns to naming, branding, and launching their disruptive “Skip the Shop” service. All rooted in the strategy of delivering service so good it was “stupid-good,” TD continues to grow in the auto retail space.

Tire Discounters main logo, red background with white type.
Tire Discounters "TD" badge logo, black background with white type.
Service So Good it's Stupid-Good Strategy Tagline
Tire Discounters extended "i" logo on a box truck.
Tire Discounters Marquee Sign with "Service So Good" Tagline
Tire Discounters store exterior with "the home of free alignment" above the roof.
"Stupid-Good Car Service" Rationale copy.
Tire Discounters email campaign. Man having a romantic picnic with his car with the headline "this is the start of something really special."
Tire Discounters Marquee T-shirt. Headline reads "My i's are up here."
Tire Discounters extended i's logo social media post.
Tire Discounters Top-Speed Signal graphic. Stacked tires mimmic a wifi signal.
Man and woman staring longingly across a lake at a Tire Discounters store with Fall trees changing color in the background.
Man and woman lovingly skipping a tire down the road through fallen leaves like a young child.
Tire Discounters billboard with a man on one knee proposing with a tire. Headline copy reads "Words, Words, Words, Words."
Tire Discounters Skip the Shop Logo.
Tire Discounters Skip the Shop Skip Character paragraph explaining that skip is a wonderful mechanic and a fun loving person.
Tire Discounters Skip the Shop main logo, call to action button, and badge mark.
Tire Discounters Skip the Shop billboard
Tire Discounters Skip the Shop Keychain
Tire Discounters Skip the Shop Company Uniform
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