Florence Y’alls
Unapologetic Kentucky Fun
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Project Type:
Brand ID, Naming, Campaign, Environmental Art
Industry:
Sports
The Florence Y’alls made their viral debut back in 2020. We had a hand in every aspect of their creation, including brand strategy, logo, colors, uniforms, environmental, merch, and their now-iconic name. But our work didn’t stop once the brand was launched. In the years that followed, the team has taken off beyond what anyone anticipated. Press coverage and word-of-mouth have introduced the Y’alls to all corners of the globe, and more fans are showing up than ever before. We’ve been there every step of the way to help them drive growth and make fans for life.
At the start of every season, we develop a hype campaign that informs graphics, messaging, social posts, and other tactics throughout the year. We’re constantly finding new ways to engage fans through environmental art, stadium activations, and shareable experiences in-season and offseason (including the wildly successful Deck the Y'alls Lightfest experience).
2024’s season campaign was Y’alls to the Wall, which took the team’s unmistakable knack for entertainment and turned it up to eleven. With major stadium enhancements completed and a more youthful roster on the field, we went all-in on the energy and absurdity of a trip to the ballpark to showcase the Y’alls’ commitment to giving fans a next-level experience every time.
The brand new Y’alls team store is a sizable improvement to the previous shop, and was a completely blank canvas before we took it on. BLDG designed and installed wall graphics, fabricated unmistakable Y’alls showpieces, and considered foot traffic and buying behavior to configure an ideal layout for the team’s must-have merch.
