Subterra

Illuminating the Underground

Subterra is software company that partners with utilities and engineers around the globe to capture and analyze the world’s underground infrastructure. By using Subterra’s hardware and Terralytics software solutions, municipalities can optimize the repair and future maintenance of their sewer systems using photogrammetry, 3-D modeling, and artificial intelligence. They came to BLDG to help them better articulate their story through a visual and verbal identity.

The result was a brand that feels sleek and striking, pulling inspiration from everything from tech competitors to street spray paint that covers roads and manhole covers around the world. Through a focused communication strategy, we simplified Subterra’s product to solutions that help map existing infrastructure, analyze their condition, as well as use AI to forecast potential problem areas in the future.