CAMP (Cannabis)
Cultivated Without Compromise
-
Project Type:
Brand Identity, Brand System Expansion, Communication Strategy, Packaging Design
Industry:
Cannabis
CAMP is a premium cannabis cultivator from Las Vegas, Nevada. Led by OGs from the cannabis industry, they hang their hat on their cultivation practices, as well as their ability to develop new stains and revive classic ones. They came to BLDG with an identity that did not fully explain this story, instead relying on traditional tropes of the cannabis industry that watered down the brand.
Our solution was a brand that felt premium and leveraged the team’s expertise in growing and selling exceptional bud. By utilizing an elegant yet vibrant color palette, as well as industry terminology that cues their expertise without sounding cliché, the CAMP brand has evolved to cultivate and sell a premium product at every level.