The Crystal Coast, North Carolina

Shaped By Water

The Crystal Coast is a stretch of inland beach at the southern tip of the Outer Banks in North Carolina. As expected, their location next to one of America’s most popular beach destinations led to confusion as to where they were, and how they were any different. they also had to find a way to unify their 13 distinct communities who all had developed their own brands and stories.

We set out to establish an identity for the Crystal Coast that helped leveraged the collective strength of their 13 communities like the Emerald Isle and Atlantic Beach into a cohesive brand that told a consistent story. Beyond pristine beaches, we positioned the Crystal Coast as a unique water tourism destination, home to 85 miles of beach, but also the capital of caviar, the best oysters in the country, and plenty of wildlife to interact with in their under-commercialized, authentic coastline.