Chip’s Auto Glass

The Most Advanced Mobile Glass Service in the Business.

Chip’s Glass is a sub-brand of Tire Discounters. Named after founder Chip Wood but a delightful nod to the most annoying thing that can happen to your front windshield, the company prides itself on being the most experienced, certified glass servicers in the industry. They needed a brand, retail experience and more to get that across to consumers.

The answer was a visual identity that leaned into shapes, patterns, and more from windshield technology, with a tone of voice that was playful yet informative. From playful lines about having “your glass covered” to more informative messaging around your car’s “beeps, blinks, and backup cameras,” Chip’s glass is a brand that is as striking as it is smart.