Qwally
Say hello to your community’s full potential.
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Project Type:
Brand Identity, Communication Strategy
Industry:
GovTech
Qwally exists in the world of local governments and organizations helping entrepreneurs get their businesses up and running. This environment is loaded with über-uptight brands and larger players that make the barriers to entry for starting a business insurmountable for manning aspiring entrepreneurs. Qwally was looking for a way to stand out and help communicate how their all-in-one CRM, back office manager, and resource tool can help communities become better, more vibrant versions of themselves.
The answer was helping Qwally bring simplicity to every facet of their branded life. From dashboard configurations, color palettes, and a swipeable graphic pack, the communication around Qwally was all about ease of use for both the government employee and the entrepreneurs they were looking to help. With Qwally, entrepreneurs can say hello to more helpful government, while municipalities and organizations can help their communities reach their full potential.