American Sign Museum

The marquee of American Culture.

  • Project Type:

    Brand Identity, Communication Strategy

    Industry:

    Arts, Entertainment, Recreation

 

Located at the crossroads of American history, art, science, food, and commerce is a can't-miss homage to a distinctly American art form. The American Sign Museum puts our country's entrepreneurship, ingenuity, and design on full display for all to experience. We exist to explore the crucial role that signage played in shaping our nation's distinct culture, and to deliver a deeper appreciation for the innovative spirit and technical breakthroughs that made it happen. Whether you're looking for a light show or a history lesson, the American Sign Museum is a quintessential stop for those looking to experience America at its brightest.

When presenting functional or technical information, we imagine the copy if it were a marquee, employing a stark black-and-white composition to align seamlessly with our communication style and effectively convey the information. In capturing the vibrant visual wizardry of our brand, we strive to encapsulate the sensorial journey of the sign museum.

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