If you’ve seen our door or recent posts you may have seen the phrase “A True Creative Consultancy.” Yes, this is a new way forward for our business and how we present ourselves. But what does it mean, exactly?

A creative consultancy uses creativity to solve business problems. 

This means we don't just slap a logo on something and call it a day. We dive deep into understanding your challenges, your audience, and your goals. Then, we use creative thinking, design, and strategy to develop solutions that actually work. It's about finding innovative ways to overcome obstacles and drive real results.

A creative consultancy looks at what’s possible, not what’s expendable.

Let’s say you have some stores struggling to generate revenue. A traditional consultancy would tell you to trim the fat. A creative consultancy would look at the user experience of the store, find the pain points that aren’t converting, add some life to a dead corner, and a myriad of other creative options that look at business problems as things to be solved, not cut. 

A creative consultancy is optimistic.

Different scenario: Let’s say you’re a craft beer maker, staring down the reality that craft may have reached its peak. A traditional consultancy might suggest chasing trends, like pivoting to seltzers. A creative consultancy, however, sees opportunity. We would look at what’s going on in craft not as a blanket trend, but a brand to brand phenomena. We’d explore how to reignite the passion for YOUR craft beer, leverage YOUR unique story, and connect with YOUR audience in new and meaningful ways. The point would be that if craft truly is in a decline, there will still be outright winners in that space: so why not you?

A creative consultancy leverages the power of its creative network.

A creative consultancy looks for answers anywhere. We solve what we can in-house, and look to the outside world for assistance when needed. The important thing is we solve the problems and provide the best solutions. 

A creative consultancy is refreshingly naive. 

We don’t know your business as well as you do, but we like to think that enables us to bring thought–provoking ideas to the table that are not held captive by how things have always been.

A creative consultancy recognizes that businesses need a lot more than brand. 

We still love making identities, but what we’ve learned in that process is that far too often identities are packaged up in brand guidelines and toolkits that are not useful or executable by the teams they’re trying to help.

A creative consultancy doesn’t leave its clients out to dry. We craft the compelling identities, and ensure their rollout and execution are understood and user-friendly for the people who need them. That’s beyond a design exercise, and more an exercise in communicating with people and meeting their needs.

A creative consultancy uses AI intentionally.

Yes, creatives should be using AI. When? Well, that's a more complex answer. For us, the things we make that need to be ownable or trademarkable legally cannot be AI. But in a lot of other instances of our work, AI is used as a jumpstarter tool to better creativity. We can use AI up to the point that we need to get to the pieces that need to be trademarkable, but we've found in early results that we get better, more diverse ideas from leveraging AI in the beginning. We have also used AI to build websites (like the very one you're on right now!), automate note taking and creative briefings, and so so much more.

To completely disregard AI as a viable tool is to allow yourself the opportunity to get steamrolled by pretty much everything.

Those are just a few of the ways we define our creative consultancy. Want to work with us? Contact us.