Two Miamis: 50th Anniversary Celebration

The Miami University Communications and Marketing team and the Myaamia Center of Miami University were looking to celebrate the 50 year relationship between the Miami Tribe and the Miami University. The client asked BLDG to lead the ideation, development, and set-up of the event’s interactive activity component, the design of the environmental space of the event which was Millett Hall, and to engage with University Communications and Marketing team and the Myaamia Center to ensure that all materials and activities would be authentic to their relationship with the goal being to create a signature event experience that engaged the audience to be part of the history and celebration marking 50 years.

BLDG’s solution began with activating the Millett Hall lobby with draped natural material with large standup panels portraying imagery and elements of the Myaamia-Miami community and wrapping the concrete columns in natural material in the Miami brand color palette. BLDG designed and fabricated a larger than life 3-dimensional representation of the Myaamia Center’s MHL logo and a tabletop version of the “Shared Space” component of the MHL logo to be used in the event’s interactive component. BLDG designed and printed a take away piece that included an event card, a commemorative keychain, and a red ribbon to be used in the interactive piece of the event.