Read Ready Covington

A Community-Wide Call to Action

The City of Covington, KY wanted to create a city-wide environment of learning in hopes to empower parents and students to arrive to kindergarten ready to begin their learning journey. They came to BLDG to help turn this idea into a reality.

We named the initiative Read Ready Covington, and matched it with a bright, playful brand that encouraged parents that to be a hero, all you had to do was read together daily. For students, we created fun games placed around the city based on questions included in Covington’s kindergarten readiness assessment. Word scavenger hunts, ground games, and a passport that encouraged gamification helped turn Covington into a city where every second is a teachable moment.