LINK nky

Everything Essential for Living in Northern Kentucky

LINK nky was created as a push to bring news back down to where it matters: in our daily lives. Started by industry veterans from both national and local media, LINK believes in the power of information to create better informed, more equitable communities. They came to BLDG to help come up with their name and brand identity.

LINK is all about essential news to Northern Kentuckians, so the name is built from the publication’s mission to deliver “Everything Essential for Living in Northern Kentucky.” The brand points up and to the right, signifying the hope and optimism that exists in this collective community on the KY side of the Ohio River.