Kroger Love the Cov

The "LOVE THE COV" mural was initially created to help Kroger reinvigorate their Covington location utilizing a design strategy and curated art experience.

The Kroger Company was looking for an innovative process to connect with communities and reimagine the exterior shopping experience for urban locations across the country. The process needed to engage specific categories of stakeholders, achieve scale and reflect various regional geographies of the corporation.

BLDG designed and painted the exterior of the Covington, KY Kroger store incorporating people, places, and things of interest that spoke directly of the distinct character that truly defines Covington, KY.  

The final size of the mural measured 24' high by over 220' long.