IT Services are a commodity. What makes it trickier is switching providers in this space is rare—unless something really goes wrong. Vivitec needed a way to break through. Yes, they provide the day-to-day managed services that any IT company in town can provide, but their value is in where technology is going. We worked with them to find the whitespace leveraging their innovative solutions in cybersecurity and AI.
In the technology services space, you have managed services providers (the commodities), and you have big picture leaning consultancies that may not be able to do the execution. We discovered Vivitec lived in the space between those two extremes. They had the capability to manage day to day services, but the vision and technical chops to push the boundaries of what cybersecurity and AI can do.
Vivitec's client base is in the small to medium business category. With the advent of AI, there's an unprecendented opportunity for businesses to ascend, and level the playing field with their larger competition. That's Vivitec's superpower. With the proper technology systems in place, taking advantage of this AI future is not only possible, but inevitable.
The products and services Vivitec provides are advancing usage and conversations around AI, cybersecurity and more. Our recommendation and task to them was to be bold in this environment, speaking from a place of collaboration and expertise rather than simple AI terms.
In a highly competitive industry undergoing radical transformation, the business that knows who it is, its true competitive advantage, and how to execute it can become future-proof. Vivitec is a great example of zagging in a market that demands it.