For nearly 150 years, OneQuest Health operated as The Children's Home of Northern Kentucky. Though the name spoke to their beginnings as a sanctuary for abused and neglected children, in 2025 it did not match the true scope of services they were providing. They still serve the most vulnerable of our population, but over their history, OneQuest has met the call to serve all who need mental health services. With BLDG, OneQuest Health did a full transformation from CHNK, first identifying their whitespace, then building the business to not only speak to the needs of the clients, but also to the rapidly changing non-profit landscape.
OneQuest Health has not just the history, but the innovative modern chops to match services with providers around the country. Coupled with an innovative public-private partnership model, we learned instantly that there was a much bigger story they could tell.
Their services alone sit in a compelling whitespace for mental health, but we also pushed OneQuest to go beyond the overtly-sappy tones that are commonplace in the mental health arena. That idea was brought to life through the mantra "Transforming America's Health." A bold claim that set their north star very high, but one they have the history and services to meet.
Just changing your look and sound doesn't drive true evolution. We've worked with OneQuest to establish the necessary processes, product development, and much more that is required to drive meaningful change in an organization.
OneQuest Health has a wide range of audiences. Everyone from their at-risk youth audience, to philanthropic funders, legislators, employees, and a completely new wellness audience had to work together to tell unique stories that all laddered back up to the overarching mission.
Having increased patient services, as well as opening a new location in Louisville, Kentucky, OneQuest Health has made great strides in delivering on this bold new mission. With much more work to be done and so many more people to help, OneQuest Health is positioned to continue innovating for the next 150 years.