When Lordstown Motors first connected with BLDG, they had no name recognition, no product on the road, and no brand identity. What they did have was a massive factory in Northeast Ohio and a bold idea: build the world’s first electric pickup truck, and do it in the same plant where millions of working-class vehicles had been assembled for decades. That story had weight. We helped give it shape, clarity, and visual power.
Our work began when Lordstown Motors was still just a name on paper. We were tasked with building an identity that could grow with the company from pre-launch startup to publicly traded enterprise. The brand needed to reflect a future-forward EV company while staying grounded in utility, toughness, and pride of place. In just under two years, the result was a company valued at over $1 billion.
When it came time to introduce the Endurance to the world, we built the narrative around more than features—we built it around values. The “Work for It” campaign introduced a blue-collar spirit into the electric vehicle conversation. At its center was Joe Burrow—then a rising quarterback from LSU, now an NFL star—whose own story of discipline and grit perfectly mirrored the ethos of the brand. It wasn’t just an ad. It was a declaration of purpose.
The early brand story needed to do heavy lifting. Before the Endurance truck was even road-ready, we worked in lockstep with the engineering and marketing teams to bring the product to life through: High-impact 3D renderings, motion graphics and visual tech storytelling, and product visualization that elevated core features like hub motors and battery architecture This wasn’t just eye candy: it was essential to helping investors, press, and buyers understand what made Lordstown different.
All of our Lordstown work culminated in their listing on the NASDAQ in 2020. We prepared a Times Square takeover video that ran on the NASDAQ board. And the stock ticker? It was "RIDE," pulled directly from the campaign we helped them develop in the early stages.