Returning a startup darling to growth mode was the underlying story of our reimagination of Everything But The House: a secondhand goods marketplace. How? IT'S ABOUT THE STUFF! We helped Everything But The House get back to basics with what made it unique, culminating in a strategy built around being "The Marketplace for Uncommon."
There are plenty of ecommerce retail stores out there, but what Everything But The House had that others didn't was the advantage of being a secondhand marketplace. Simply put, that market opened them up to a collection of curiosities you won't find on other ecommerce platforms. One-of-a-kind, treasured, cherished, and sometimes downright strange, the items that exist on Everything But The House are what keep you coming back.
Being a marketplace, we had to make sure our identity spoke to both casual consumers and the sellers themselves. While the outward facing consumer elements focused on the oddities and wonder of the hunt, the consignment and sales communication was tailored to service, marketability, and ease.
A key element of the brand was recruiting folks to work at headquarters, in fulfillment centers, as photographers and more. We leveraged this uncommon identity into the space Everything But The House's employees occupied, designing as well as executing on branded graphics.
